Google in Record Time in very Simple Steps

I got into search engine optimization back in 1999. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore.

Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I’ve done it hundreds of times and it’s easier than you’d imagine.

Step 1: Develop Great Content
Writing great SEO content is a snap if you follow this simple 5 step formula…

1.) Write naturally as if speaking with a friend. Record yourself actually speaking to a friend about the topic of your Web page and it will all come together automatically.

2.) Limit each page to 2 to 3 keywords or keyword phrases.

3.) Mention each keyword no more than 4 times per page and split the usage somewhat equally between paragraphs. Two mentions of your most important keyword in the first paragraph is the only real exception. And be sure you mention each toward the end of the page to show overall consistency and topic authenticity.

4.) Try to incorporate the first mention of each keyword into hyperlink anchor text. The link should lead to another page of your site. (Note: The keyword would then be the clickable text leading to your other page.)

5.) Have between 150 and 250 words of text per keyword. So if you have 3 keywords on one page, you will have about 600 words on that page, in total.

That’s the quick and dirty SEO content writers course. And believe me, it works!

Step 2: Link Like the Pros (Part 1; Strategize)
Linking is a bit more involved. The main thing to remember is that you want as many high quality, topic relevant links as you can get. And you want them all using the same exact URL since Google sees URLs that begin with “http://www” differently than links that begin with just “www”. In other words, even if you have 200 links to your page, if they are split between URL formats, you are not getting full credít for the links.

And forget all that stuff about links to the homepage being “a must.” Sure, having inbound links go to your homepage is great but Google has smartened up. They figure your site overall is probably not that great if nobody bothers linking to your actual content pages. While it’s true that Google ranks pages rather than sites, they do still base each of your page’s worth on its supporting pages.

I won’t bore you with a bunch of techno babble. In short, if you keep this in mind, you’ll always be ahead of the game:

1.) Inbound links should be from pages containing relevant content of a similar nature.

2.) Links to your pages from outside pages with high Google PageRank (GPR) are most desirable. (Note: GPR is NOT the page’s position on Google. It is a value, from 1 to 10, that Google assigns to all Webpages.)

3.) Links from (not to) a homepage are typically most valuable, unless they have a higher GPR page to link from. Focus on the GPR. If you use software like that mentioned below, it will do all this automatically. If you do it all manually, get the free Google Toolbar. GPR is shown for every page (that has any) on the Internet.

4.) Inbound links to your pages should feature your keyword as the anchor text triggering the hyperlink (keyword is the clickable part leading to your page.)

5.) Do NOT use generic text for your link’s surrounding content. Make the sentence as relevant as possible.

6.) Use as many variations of your link’s surrounding content as possible so the search engines don’t view your inbound links as duplicate content.

Step 2: Link Like the Pros (Part 2; Do It)
As far as actually getting great links, avoid the automated script based reciprocal link services. A lot of these services link your pages to “gray barred” pages, which means your site can get kicked off Google as well. And to be honest, reciprocal links are not nearly as valuable to Google as they once were, especially the junk link pages most of these services create.

If you want the “set it and forget it” convenience of a linking service, but not the problems I just mentioned, you might want to try one like Although I’m not a fan of any linking service, this one is the best I’ve come across so far. They set it up so your page links to another, which links to a third, which links to you. There is no direct reciprocal beeline back to your page and each link is counted as a one way inbound link by Google, which is the most valuable type of link.

Of course, natural linking is the way to go whenever possible. Google LOVES links that are part of page content (see the anchor text notes above.) And getting great links like this is easier than ever with the right software so don’t sweat the time or effort. Both are minimal.

The product a lot of SEO pros use (myself included) is SEO Elite. It works great as both a full function link building tool and ranking checker for all major search engines. Even if you don’t need the app, take advantage of the free videos on the site. They explain special linking considerations, like special reserved commands such as “allinanchor” and how to find Google “Authority sites.” You can still benefit from the information, even without the tool.

Big Tip: When approaching other sites for links, try to get your link as anchor text in the actual page content, or a margin. Also do their link that way and explain the benefits and how much Google loves this type of natural content linking.

So there you have it; everything you need to get your pages on top of Google in record time. Best of luck. You’ll do great!

Things to do Before the Spiders come


Tip #1: Check the Title Tags.
In our opinion, creating great title tags can be one of the most valuable ways to help increase your SEO. Make sure you have relevant, keyword-rich title tags for each page you create. This will make it easy for web browsers to search and display your website.

Tip #2: If you have a flash introduction, be sure there is a link that allows you to pass it.
Many webpages have a fancy splash page, but no way to navigate around it. Google cannot read into a flash page, so be sure to include a text link to your website’s second index. Overall this type of intro can add to your site’s visual appeal, but don’t let it ruin your opportunity to get indexed quickly.

Tip #3: Don’t forget to check the META Tags.
When there is a lot of navigation code that wouldn’t make sense to a human searcher, Google relies on these tags to describe a site. Be sure to set up some valid keywords and a description- just in case.

Tip #4: Make sure all your links are in working order.
Check and double check to make sure there are no broken links on your site. Not only does this create errors for a web crawler, but it also creates problems for your site users. Nothing is more disappointing to a web surfer than believing they’ve found just the right info… only to discover the “page is not found.” It reduces a website’s credibility, and it leaves users feeling unfulfilled. Make sure you’re information is plentiful, and your site is in perfect working order. These are the keys to web popularity and credibility.

Tip #5: Check the ALT Tags.
Few people take the time to put these in order, but ALT tags help spiders understand all of your graphics. Don’t spend too much time on this, but every little bit helps!

Tip #6: Check your frames.
If you use frames on your website, it may not be fully indexed. Google recommends that you check out this article by Danny Sullivan called Search Engines and Frames.

Tip #7: Question- Do you have dynamically generated pages?
Google claims they will be limiting the number of dynamic webpages they will index. It may help if you include some static content in your pages.

Tip #8: Keep your content fresh.
Google likes to index pages more frequently when they are updated on a regular basis. It’s also a great way to keep visitors returning when you offer them fresh new content. Blogs, articles, and new products/special offers are all a great way to keep Google – and customers – coming back for more.

Tip #9: The robots.txt
This file allows you to filter out the bots that crawl your website, plus you can restrict certain URLs that do not need to be indexed. This is a tremendous resource if used properly.

Tip #10: Caches
If you do not want Google to cache a website, simply include this line of code between your head tags:  META NAME=”ROBOTS” CONTENT=”NOARCHIVE”

Importance of effective web content for SEO

You have a well designed website with perfect usage of flash banners and graphic designs, with proper site navigation and easy accessibility. Still do you feel that you are not getting the desired visitors and sales to your site? I suggest you probably need to work on the content in the site. I believe it is essential to have effective web content in a website, to attract the search engines.

Search Engine Optimization
Search engines ranking or position websites based on two factors:

1. Is your site relevant to the search words? (Optimized)
2. Is your site important? (Many links back to your website from other websites)

Only when you address both of these are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you’re competing against and how hard they’re trying. This is the process that we follow at Doug Williams and Associates.

So how can one write effective content for their websites? Read it as “effective writing” and not “lengthy writing”. Out of my experience as an SEO consultant and professional content writer, the more crisp and easy to understand the content is, the greater are the chances for it to become a hit among the readers. Also I am of the opinion that regularly updating your website with data that is useful for the visitors would divert more traffic to your site. When do you think one needs to consider re-writing their website content? I have come across the following observations that I have mentioned below:

* Traffic inflow is good, but the conversion is not as expected, because the visitors are probably not getting what they expected out of the contents.
* When the content is very less and the site is filled with only graphics and Flash designs
* The content in the website is not explaining more about your business and gives irrelevant information to your visitors.

I have found the following tips highly helpful in maintaining effective SEO web copy for websites:

* Know your audience: Understand who are your audience and write keeping them in mind. Also write stuff that they can relate themselves to and what is realistic.
* Give a clear picture of your business: The content in your website should give exact details of your business. This helps in your audience getting a better idea of your business, thereby encouraging an inflow of website-relevant traffic.
* Make the content heading more appealing: Now that you know your audience well, next try writing stuff that will appeal to them. For example, if your visitors are going to be more of careful and budget-conscious family ladies, then you could write articles like “Top 8 ways to organize your household budget effectively”(Gosh! Am sure I myself would be interested to read it as well, and am not even married!) The heading has a striking impact to attract readers and wins a main part of the battle of bringing in traffic.
* Give them some useful information: Well you have clearly understood who your visitors are going to be and you have catchy headings as well. But what if the content inside is of no use to the audience. Write stuff that contains utilitarian information to your clients.
* Choose apt keywords: You have got to think from a normal layman’s point of view, who is searching for products. Choose probable keywords that your audience would search in the search engines.
* Use Keyword phrases: Bank on phrases and not single words as keywords, because the probability of searchers using phrases of words is more.
* Keyword phrases in Meta tags, links and headings: Now that you have frozen on the keyword phrases, use them in Meta tags, link them with text links, so that the pages get related to one another. This increases the probability of search engines spotting them out. Also use these phrases in headings as well
* Check and re-check! And more importantly, check and recheck whatever you have written, to overrule any spelling or grammatical errors.

According to me, these are certain ideal steps that you can follow from the SEO point of view, to optimize your site. I am sure, if written smartly and relevantly, web contents would help give a boost to your website, thereby increasing relevant traffic and sales conversion.

Search engine optimization process:
* Understanding your marketing plan, products / services, competition, etc. prior to the start of any work.
* Choosing the right keywords or phrases that describe your product or service.
* Using these keywords and phrases with the right prominence and frequency throughout the text. Having the right amount of text to satisfy the search engines.
* Placing these keywords in meta tags, and alt tags with the right prominence and frequency in the HTML code.
* The analysis of the HTML code and the debugging for errors that many sites have.
* Creating links from other relevant websites to yours to improve your link popularity and therefore improving of your ranking with many of the search engines

Estimates are that only 2-5% of the websites today have been optimized. With the growing number of websites being added by businesses and individuals, the only way to stay visible in the World Wide Web is SEO. Optimization helps your site to obtain top rankings.

Website optimization is not cheap, it requires many hours of analysis and investigation by experts. But the results can be astounding. Your website visibility can increase dramatically, saving you a lot of money that you would constantly need to spend on advertising otherwise.

Remember SEO is not using trickery to fool the search engines. It is not using spamming techniques that will only improve your chances of being dropped from search results altogether. It does not involve the use of “throwaway” domains or “shadow” domains. Such tricks will cause you to be dropped completely and at best only work for a short time.

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