Archive for January, 2011

Google in Record Time in very Simple Steps

I got into search engine optimization back in 1999. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore.

Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I’ve done it hundreds of times and it’s easier than you’d imagine.

Step 1: Develop Great Content
Writing great SEO content is a snap if you follow this simple 5 step formula…

1.) Write naturally as if speaking with a friend. Record yourself actually speaking to a friend about the topic of your Web page and it will all come together automatically.

2.) Limit each page to 2 to 3 keywords or keyword phrases.

3.) Mention each keyword no more than 4 times per page and split the usage somewhat equally between paragraphs. Two mentions of your most important keyword in the first paragraph is the only real exception. And be sure you mention each toward the end of the page to show overall consistency and topic authenticity.

4.) Try to incorporate the first mention of each keyword into hyperlink anchor text. The link should lead to another page of your site. (Note: The keyword would then be the clickable text leading to your other page.)

5.) Have between 150 and 250 words of text per keyword. So if you have 3 keywords on one page, you will have about 600 words on that page, in total.

That’s the quick and dirty SEO content writers course. And believe me, it works!

Step 2: Link Like the Pros (Part 1; Strategize)
Linking is a bit more involved. The main thing to remember is that you want as many high quality, topic relevant links as you can get. And you want them all using the same exact URL since Google sees URLs that begin with “http://www” differently than links that begin with just “www”. In other words, even if you have 200 links to your page, if they are split between URL formats, you are not getting full credít for the links.

And forget all that stuff about links to the homepage being “a must.” Sure, having inbound links go to your homepage is great but Google has smartened up. They figure your site overall is probably not that great if nobody bothers linking to your actual content pages. While it’s true that Google ranks pages rather than sites, they do still base each of your page’s worth on its supporting pages.

I won’t bore you with a bunch of techno babble. In short, if you keep this in mind, you’ll always be ahead of the game:

1.) Inbound links should be from pages containing relevant content of a similar nature.

2.) Links to your pages from outside pages with high Google PageRank (GPR) are most desirable. (Note: GPR is NOT the page’s position on Google. It is a value, from 1 to 10, that Google assigns to all Webpages.)

3.) Links from (not to) a homepage are typically most valuable, unless they have a higher GPR page to link from. Focus on the GPR. If you use software like that mentioned below, it will do all this automatically. If you do it all manually, get the free Google Toolbar. GPR is shown for every page (that has any) on the Internet.

4.) Inbound links to your pages should feature your keyword as the anchor text triggering the hyperlink (keyword is the clickable part leading to your page.)

5.) Do NOT use generic text for your link’s surrounding content. Make the sentence as relevant as possible.

6.) Use as many variations of your link’s surrounding content as possible so the search engines don’t view your inbound links as duplicate content.

Step 2: Link Like the Pros (Part 2; Do It)
As far as actually getting great links, avoid the automated script based reciprocal link services. A lot of these services link your pages to “gray barred” pages, which means your site can get kicked off Google as well. And to be honest, reciprocal links are not nearly as valuable to Google as they once were, especially the junk link pages most of these services create.

If you want the “set it and forget it” convenience of a linking service, but not the problems I just mentioned, you might want to try one like 3-WayLinks.com. Although I’m not a fan of any linking service, this one is the best I’ve come across so far. They set it up so your page links to another, which links to a third, which links to you. There is no direct reciprocal beeline back to your page and each link is counted as a one way inbound link by Google, which is the most valuable type of link.

Of course, natural linking is the way to go whenever possible. Google LOVES links that are part of page content (see the anchor text notes above.) And getting great links like this is easier than ever with the right software so don’t sweat the time or effort. Both are minimal.

The product a lot of SEO pros use (myself included) is SEO Elite. It works great as both a full function link building tool and ranking checker for all major search engines. Even if you don’t need the app, take advantage of the free videos on the site. They explain special linking considerations, like special reserved commands such as “allinanchor” and how to find Google “Authority sites.” You can still benefit from the information, even without the tool.

Big Tip: When approaching other sites for links, try to get your link as anchor text in the actual page content, or a margin. Also do their link that way and explain the benefits and how much Google loves this type of natural content linking.

So there you have it; everything you need to get your pages on top of Google in record time. Best of luck. You’ll do great!


How to Increase you Adsense Revenue with Google.

Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources. AdSense delivers relevant ads that are targeted to the content people find on your site.

In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.

Every junior adsense publisher will search for the answers to above questions. It is natural because of their poor earnings from adsense. We have to follow the great tips to increase our earnings. I have discussed the valuable tips to increase the adsense revenue. So apply them for your site or blog and generate more money from your website or blog.

Now it’s time to show you some tips and tricks that will optimize your AdSense ads.

Find your best keywords:
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

Improve your keywords:
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.

Keep your website focused on a theme :
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don’t forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

Write a new page every day:
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

Choose the right AdSense format correctly:
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three
AdSense formats are:

1. 336×280 large rectangle
2. 300×250 medium rectangle
3. 160×600 wide skyscraper

Another successful format is the 468×15 horizontal ad links, that can be placed under your navigation bar.

:: AdSense Tip #6: Color tips
:: AdSense Tip #7: Position tips
:: AdSense Tip #8: Increase the number of ads
:: AdSense Tip #9: Preview Google ads
:: AdSense Tip #10: What not to do

Plus: official Google AdSense tips is inportent.
:: AdSense Tip #1: Your keywords are important
:: AdSense Tip #2: Improve your keywords
:: AdSense Tip #3: Keep your website focused on a theme
:: AdSense Tip #4: Write a new page every day
:: AdSense Tip #5: Choose the right AdSense format

The next AdSense tips will show you the importance of positioning the ads and how to increase your revenue by adding multiple AdSense units.

Color tips:
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Create a custom AdSense palette:

> border color = background color of your web site
> background color = background color of your web site
> link color = blue, color of your links
> url color = black, #999999
> text color = black, #333333, color of your main content

You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

Position tips :
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.

Increase the number of ads, but not too much :
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they’re interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they’ll be able to specify that they’re interested in that specific topic and get a lot more options and variety on the ads that might appear.

AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won’t lose your visitors.

Preview Google ads :
You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.

There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target=”_top”). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.

What to avoid :
:: Don’t click on your own ads
:: Don’t ask others to click on your Google ads
:: Don’t manually change AdSense code
:: Don’t place Google ads on sites that include prohibited content (e.g.: adult sites)
:: Don’t employ cloaking, hidden text or farm links
:: Don’t use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

Show images above or next to your ads :
Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don’t show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

Use section targeting :
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.

<!– google_ad_section_start –>
Content you want to emphasize.
<!– google_ad_section_end –>

If you want some content to be ignored, use

<!– google_ad_section_start(weight=ignore) –>

Alternate the colors of your ads :
AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];

Your Google ads should be visible :
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

Best Use of AdSense channels :
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.

Finally in Short the The Golden tips are:
:: Select a top paying keyword to design the website.You have to select the keyword in such a way that it is related to your sites data.
:: Use your top paying keyword in the Heading of your site and in the text.
:: Choose the keyword rich text to attract good ads on your page.
:: Optimize your website with different Adsense Optimization techniques that are available on net.
:: Use Google’s Custom Channels for each of the ad units on your site
:: Optimize each page for adsense
:: Use the full allowance of ads available to you on each page
:: Maximize your success with other google products like downloading firefox with google tool bar etc…..
:: Submit articles to different free article sites .with this u get many back links
:: Start exchanging Links with Other Webmasters
:: Add a blog to your site and ping weblogs.com
:: Submit your blog address to different blog search sites and directories
:: Start creating RSS feeds for your site and submit the feed URLs to the major RSS feed directories online.
:: Become an active commenter and get back links from different blogs follow other SEO Techniques to get more traffic
:: Submit your site or blog to different search engines.They crawl your site and index them to search engines.


Useful Tools for Evaluating Your Website

You may think your website is great, but if you really want to know the truth, you need to call in some help. Whether you’re assessing your popularity, traffic, or usability, there are plenty of tools out there to do the job. Here, we’ve shared 50 of the best tools that will tell you just how good your site really is.

Search Engine Optimization :
Use these tools to make sure your site is receptive to search engine traffic.

1. Google Webmaster Tools: See how Google views your site, diagnose problems, and more, on this control panel for Google.
2. SEO Group Website Evaluation Tool: With this tool, you can track your search engine ranking and up to 3 keywords per report.
3. Indexed Pages Tool: Find out your total link count from major search engines.
4. GeoTargeting Detection: Determine how well your site is targeted to country-specific search engines.
5. Search Engine Positioning Tool: Track how well your websites rank for targeted keywords using this tool.
6. Keyword Density Analysis Tool: See how well you’re targeting keywords on your site site using the Keyword Density Analysis Tool.
7. Multiple Data Center Pagerank SEO Tool: Use this tool to check out your page rank in multiple Google data centers.
8. Niche Watch: See how you rank against competitors in your niche with Niche Watch.
9. Strongest Pages Tool: Determine which pages on your site offer the most strength to search engines.
10. Future PageRank: Use this tool to find out what your PageRank will be in the near future.

Popularity & Traffic Assessment :
Gauge the hotness of your traffic and reach using these tools.

1. URL Trends: Visit URL Trends to get an evaluation of your search engine popularity.
2. Alexa: Find out your traffic rank, reach, and compare your site with competitors on Alexa.
3. Technorati: Bloggers should check out their site on Technorati to see how they rank and get a glimpse into their popularity.
4. Link Popularity: Find out how many web pages link to your site with this tool.
5. Traffic Estimate: This site will simply give you an estimate of your traffic over the past few months.
6. Compete: Compete offers a great way for you to track your site’s performance against your competitors.
7. Quantcast: Check out Quantcast to get a look into your traffic demographics.
8. Website Popularity: With this utility, you’ll get reports of indexed pages, ranking, and more.
9. Backlink & Anchor Text Tool: Find out who is linking to you using this tool.

Statistics :
Put any of these great statistics tools on your site, and you’ll get a peek into search engine terms, usage, and more.

1. Google Analytics: Get clear and easy reports about visitors to your site with this tool.
2. StatCounter: With this web stats tool, you’ll be able to track your traffic, search engine terms, and more.
3. Measure Map: Understand what people do on your blog with Measure Map.
4. AWStats: Use this open source tool to format your log information in a readable way.
5. pMetrics: Performancing’s pMetrics offers detailed site and user statistics.
6. Mint: Identify where your site succeeds with this fully-featured tool.

Browser Tools:
Evaluate your site in your own browser with these tools.

1. Internet Explorer Developer Toolbar: With this toolbar, you can turn CSS and Javascript on and off to see how your site displays without them.
2. Firefox Web Developer: Use this add-on to get tools that will help you evaluate your site in Firefox.

Accessibility and Usability :
These tools will allow you to get a peek into just how well others can use your site.

1. Accessibility Extension: Download this accessibility extension for Firefox, and you’ll be able to check your site right in your browser.
2. Fangs: Download this text reader for Firefox to see how your site serves up.
3. Crazy Egg: Take a look at heat maps and other tools that will tell you where interest lies on your site.
4. Mobile-Readiness Evaluation: Find out if your site is ready to be viewed on a mobile browser.
5. WAVE: Have WAVE take a look at your site to see your original page with embedded icons that discuss accessibility issues.
6. Link Validation Spider: Make sure that all of the links on your site work with this spider tool.
7. Vischeck: Evaluate your site for vision-impaired users with this tool.
8. UITest: This tool will give your site a quick run-over to evaluate its accessibility.
9. Readability Test: Use this tester to find out if your site is easy to read or not.
10. Backward Compatibility Viewer: See how your site looks in older browsers using this tool.

Conversion Optimization :
Does your site make users do what you want them to? Find out with these tools.

1. Google Website Optimizer: Google’s Website Optimizer can tell you how well you’re converting visitors, and what you can do to improve your rate.
2. Verster: Verster will give you an analysis of your conversion rates on landing pages, internal marketing, and e-commerce.
3. UserVue: With this service, you can see the way users behave on your site.
4. Omniture SiteCatalyst: This tool will help you determine profitable paths on your site.

Performance Monitor:
Check your speed and user experience using these performance assessment tools.

1. Web Page Analyzer: With this tool, you’ll get a look at the loading speed of your site. It analyzes what loads first as well as your site’s overall speed.
2. YSlow: Check out your site’s overall performance with this developer tool from Yahoo!.
3. Load Time Analysis: Find out how long it takes to load all of your site with this tool.
4. StressTester: Check how much stress your site can take with this stress testing tool.
5. UXinsight: Check out your visitors’ user experience and website performance with UXinsight.
6. WebWait: Check your website’s speed using this tool.

Validation Check:
These tools offer a handy way to check your code.

1. W3C Semantic Data Extractor: This tool will evaluate how semantically rich your site is.
2. NetMechanic Toolbox: Use this toolbox to check for bad spelling, code, compatibility, and slow-loading pages.
3. W3C Markup Validator: Use this service to make sure your code is up to snuff.


SEO Promote Site Ideas

Search Engine Submission
Search engine submission is very basic and everybody should do this on their sites. Search engine submission is very easy to do and it’s free. Just go to major search engines and click on, usually, their help links to find out how to submit your site to their database.
You do not need to submit to ALL search engine available on the Internet. You only need to submit to major search engines such as Google, Yahoo and MSN. Basically, All search engines share the same result and smaller search engines take their result from major search engines as well.
One site that you CAN’T forget to submit is dmoz.org. Dmoz.org is a free, and biggest, human indexed directory. It’s not automated, or robot, indexed directory, it’s human edited. It will take a while to get your site listed here, but once you are listed, your site will be visible to almost every search engine.

Podcast
Podcasting is another creative way to promote your site. For those don’t familiar with podcast, podcasting is like having your own radio show. You record your own show about whatever the topic you are interested in, convert it to MP3 or suitable format, then post it on your site and make it available for download. Well, of course you will have to buy all necessary equipments for podcasting, such as voice recorder.
While podcast is a good way to promote your site, bad podcast can ruin you forever. Good and fun podcast will have your listeners to tell everybody about you. How successful your podcast is depend on the topic that you provided and what are the interested parties. Deep information and knowledge about the topic can help your podcasting skill. Again, the creativity is the limit here.
One thing I found out about podcasting is people like new things, such as new development, new technologies, new gossip, new discoveries, new research, latest news, etc. To provide latest update in your industry / topic is one of the fundamental keys to the success of the podcast.

Video Cast
It’s pretty much the same with podcasting. The only difference is: it’s video! So, instead of having your own radio show, this is like having your own tv show. This is what you’ve always senn on YouTube.com or MetaCafe.com. Same thing with podcasting, video casting requires equipments too.
Fresh and new idea, deep information and knowledge, and high video quality are the keys to successful video casting. With video, you can actually do much more than just sounds. You do not have to do video of yourself, you can also do characters animation if you have the sills. Once again, the limit is your creativity.

Blog / Blogging
Blog, or blogging, is to write journals, whether it is about yourself, your job, or anything, and post it in your blog. This about this when you do blog: what people really interested to read? For example, blogging in latest news will have less readers than if you are writing about American Idols contestants’ stupidity. What people like the most? What is most popular?
Of course you don’t have to always write something that people like the most. Providing deep information about your topic can also be the key to your success. Blogging requires high skill of writing because there are millions of bloggers, people that do blog, out there. If you can’t bring your readers’ emotion through your writing, you are most likely out of the list. Good skill of sending the message, bringing the emotion, telling the stories and putting feelings to words are some of the keys to successful blogging.
If you are not good at blogging / writing, don’t worry. Blogging skills is something you can teach yourself, it doesn’t require you to born with blogging skills. Just keep writing and practice makes it perfect. As you write more and more, more vocabularies and ideas will come to you just like that. Soon you will find yourself do endless blog and have no space to fill it anymore. Reading articles or other blogs will also help you to possess good writing skill.
Not only blogging will help you promote your site, but blogging can also help you build links. Links will eventually help your PageRank in Google and many other major search engines. When you do blogging, include some links that will refer to your own site. This case applies if you have separate blog from your main site. For example, your main site is www.example.com. Your blog’s site can’t be something like blog.example.com. It’s better if you have separate domain for your blog site. You can find many free blogging site such as www.blogspot.com

Article Submission
In addition to blogging, you can also write articles / tutorials for your own site. Post this article / tutorial in your own site and SUBMIT the article to other websites. For example, you are writing a recipe how to make Delicious Blackforest Cake. After you have your recipe on your own site, you can submit the url of your recipe to others webiste that focus on baking.
Do not limit your articles / links submission to websites only. If you like to hangout in baking / cake / recipes forums, submit your recipe to that forum too. Put your recipe / link to your website as your forum’s signature. Just remember to sumit the link, not the recipe. Most websites and forums will keep the links for long time. This is good for your search engine recognition.

Content Writing
Content writing is about the same as blogging. The difference is content writing usually more focus on the topic it’s presenting. The information usually deeper and contain more useful information about the topic. Blogging is usually short story / news that doesn’t require very much time to read, maybe about 5 minutes. Content writing is more focus article and usually discuss the sub topics as well.
You can also submit your content writting to any related websites. Content writing will expose yourself and show your experiences and knowledges about the topic. It will also show to others your professionalism. Good content writters will yield recognition in the community / industry you are in.

Free Stuff, Newsletter, Software, Wallpaper, Ringtones, etc
Admit it that you like free stuff. Yes, everybody else does too. People like free stuff. Giving away free stuff can help to increase your site’s traffic. Anything that you can give away for free. The catch is it’s not free / cheap to give away free stuff. You will have to spend money, most likely, in order to provide free stuff. Giving away free stuff is just one of marketing promotion.
I remembered when Microsoft gave away free keyboard about two years ago. When the site was launched, people were rushing to sign up to get free keyboard from Microsoft. As a result, the site freeze up and I didn’t get one. This is one of the example that free stuff is not always free for you. You will have to spend some money. But, you can use the chance to promote your product and maybe generating sales through the traffic.

Contest
Holding a contest with promising prize can help promote your website too. Contest can also in form of Scholarship. The only thing with contest is, again, you have to spend money. Contest can drive interested parties to your website and, thus, generating traffic, or maybe income / sales, to your website. Another thing about the contest is you have to promote it. This is easier part because, firstly, many websites provide this service for free. Secondly, every human being have a nature to compete with others and prizes stimulate their competition skills.

Fresh Idea
This is hardest one. Create your site with fresh idea that no one has ever done before. Then, find your way up to get some visitors and recognition from media, such as TV, Radio Broadcast, newspaper, or online website. Once you are recognized, your site will rocket up just like that. But, before that, find a good, fresh and simple idea that everybody likes and can take a benefit from. This is not easy at all. Good example is YouTube.com.


Things to do Before the Spiders come

SEO

Tip #1: Check the Title Tags.
In our opinion, creating great title tags can be one of the most valuable ways to help increase your SEO. Make sure you have relevant, keyword-rich title tags for each page you create. This will make it easy for web browsers to search and display your website.

Tip #2: If you have a flash introduction, be sure there is a link that allows you to pass it.
Many webpages have a fancy splash page, but no way to navigate around it. Google cannot read into a flash page, so be sure to include a text link to your website’s second index. Overall this type of intro can add to your site’s visual appeal, but don’t let it ruin your opportunity to get indexed quickly.

Tip #3: Don’t forget to check the META Tags.
When there is a lot of navigation code that wouldn’t make sense to a human searcher, Google relies on these tags to describe a site. Be sure to set up some valid keywords and a description- just in case.

Tip #4: Make sure all your links are in working order.
Check and double check to make sure there are no broken links on your site. Not only does this create errors for a web crawler, but it also creates problems for your site users. Nothing is more disappointing to a web surfer than believing they’ve found just the right info… only to discover the “page is not found.” It reduces a website’s credibility, and it leaves users feeling unfulfilled. Make sure you’re information is plentiful, and your site is in perfect working order. These are the keys to web popularity and credibility.

Tip #5: Check the ALT Tags.
Few people take the time to put these in order, but ALT tags help spiders understand all of your graphics. Don’t spend too much time on this, but every little bit helps!

Tip #6: Check your frames.
If you use frames on your website, it may not be fully indexed. Google recommends that you check out this article by Danny Sullivan called Search Engines and Frames.

Tip #7: Question- Do you have dynamically generated pages?
Google claims they will be limiting the number of dynamic webpages they will index. It may help if you include some static content in your pages.

Tip #8: Keep your content fresh.
Google likes to index pages more frequently when they are updated on a regular basis. It’s also a great way to keep visitors returning when you offer them fresh new content. Blogs, articles, and new products/special offers are all a great way to keep Google – and customers – coming back for more.

Tip #9: The robots.txt
This file allows you to filter out the bots that crawl your website, plus you can restrict certain URLs that do not need to be indexed. This is a tremendous resource if used properly.

Tip #10: Caches
If you do not want Google to cache a website, simply include this line of code between your head tags:  META NAME=”ROBOTS” CONTENT=”NOARCHIVE”


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