Link Building Strategies for Higher Search Engine Rankings

When it comes to search engine optimization, getting other websites to link to your website is the most important factor in achieving top search engine rankings. Here is a list of 10 link building strategies which you should be implementing for top search engine rankings (in no particular order):

Write quality articles – write quality articles that other websites will want to post on their websites and link to. The higher the quality of the article, the more one-way links you’ll get. The best articles to write are ‘how-to’ and informational articles. Stay away from self-promotion.

Start a WordPress blog – setup a WordPress blog on your website and post articles to it once per week. It’s a great way to build the size of your website, keep your website content fresh and get incoming links. Plus Google loves WordPress!

Syndicate your articles online – take the articles that you’ve posted to your blog and syndicate them on article directories such as Ezine Articles and Go Articles, so that other website owners can post them on their websites.

Submit your website to online directories – submit your website to free SEO friendly website directories for a quick way to start building one-way links to your website.

Submit your blog to blog directories – use RSS Submit software to submit your blog to blog directories. Use both the automatic and manual submission tools.

Exchange links with relevant websites – exchange links with high quality, relevant websites in your field. This can be extremely powerful, as long as you are very selective with whom you exchange links with.

Use social bookmarking – submit your blog posts and other high value content to social bookmarking sites such as Digg, Reddit and StumbleUpon. Aside from the one-way link you’ll get and the (short-term) top Google ranking, you can hit the ‘jackpot’ by getting to the first page of, where you’ll receive thousands of one-way links.

Syndicate press releases online – write newsworthy press releases and syndicate them online at press release syndication sites such as PRWeb. If the release is good enough, you can get a lot of one-way links to your site.

Post comments on industry blogs – post high value comments on other blogs in your industry to spark discussion. Even if the comments are ‘nofollowed’, you can still get links to your site from other bloggers that refer to your posts.

Link between your web pages – use contextual links in your website copy to link to other pages within your websites. Each of your pages should have some PageRank.

Importance of back links and search engines

As a general rule, get linked from websites within your particular discipline. This is important for two reasons:

1. The more people see you linked to within a particular discipline, the more impressed they are likely to be, as Web linking is akin to word-of-mouth. If people see links to you on lots of other websites, that’s a major credibility builder.

2. Search engines like to find logical patterns and groupings for links, and tend to reward you if you are well linked in a particular pattern once the person is searching for a keyword related to that pattern. (This is not always the case, however, as we will see below at “Strengthen your weak ties.”)

Immutable Laws of Branding and online Marketing

I have just given those laws, But in the book they are dealt in detail.

The  Immutable Laws of Marketing:

1. It is better to be first than it is to be better.
2. If you can’t be first in a category, set up a new category you can be first in.
3. It is better to be first in the mind than to be first in the marketplace.
4. Marketing is not a battle of products, it’s a battle of perceptions.
5. The most powerful concept in marketing is owning a word in the prospect’s mind.
6. Two companies cannot own the same word in the prospect’s mind.
7. The strategy to use depends on which rung you occupy on the ladder.
8. In the long run, every market becomes a two horse race.
9. If you are shooting for second place, your strategy is determined by the leader.
10. Over time, a category will divide and become two or more categories.
11. Marketing effects take place over an extended period of time.
12. There is an irresistible pressure to extend the equity of the brand.
13. You have to give up something to get something.
14. For every attribute, there is an opposite, effective attribute.
15. When you admit a negative, the prospect will give you a positive.
16. In each situation, only one move will produce substantial results.
17. Unless you write your competitor’s plans, you can’t predict the future.
18. Success often leads to arrogance, and arrogance to failure.
19. Failure is to be expected and accepted.
20. The situation is often the opposite of the way it appears in the press.
21. Successful programs are not built on fads, they’re built on trends.
22. Without adequate funding, an idea won’t get off the ground.

The Eleven Immutable Laws of Internet Branding

> The Internet can be a business or a medium for your brand, but not both.
> Interactivity is the single most important ingredient of any Internet site.
> The kiss of death for an Internet brand is a common name.
> Being second in a category is tantamount to being nowhere.
> You have to be fast. You have to be first. You have to be focused.
> Everyone is talking about convergence while just the opposite is happening.
> Build a brand that will dominate a category over an extended period of time.
> Find a proper name (instead of a common one) for your Website.
> Take your brand into the global marketplace.
> Avoid the biggest mistake in Internet branding: the belief that you can do everything.
> Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet.

Web Design Basics

You can not hope to specialize if you don’t have your basics right. After all what you build on a shaky base is doomed to shatter. Let me illustrate three very basic, but often undermined principles of web design. It will give you an idea what to look for when browsing templates or portfolios and will help you distinguish between good and bad work.

The most important tool to highlight areas of the site is contrast. Without the correct application of contrast a site often appears haphazard and difficult to read. By using the correct amount of contrast in your fonts, backgrounds, objects and styles you will incorporate a much more professional looking design. Despite what most people think contrast is more about difference than it is about colors. Use whatever tools you have to make text contrast including text tricks like bold, caps and underline where necessary so that your page has obvious “hot spots” for people to review.

A great example of this is hyperlinks inside text. Always set your style to underline and change the color of hyperlinks (preferably the default blue) so that people’s eyes are drawn to them inside blocks of text. Use color contrast between menus, logos and the main part of the page so that people can easily break these components up inside their minds. Be careful not to over do it though! High contrast pages are difficult to read (white text on a black background or purple and green are complete non no) so remember to consider practicality before creative expression.

The most important factor in a website design is the way the elements of a design are balanced on a page. The abstract layout will instantly convey a basic message about your site. Symmetrical or simply balanced sites will create a calming tone while asymmetrical or complex designs will create an excited feeling. A website is a dynamic entity, so maintaining the balance becomes all the more difficult. Your screen may view it perfectly balanced in 1280×1024 but someone’s 800×600 screens may throw it totally off. It is always a good idea to use a tool or plug-in to view your design in different resolutions before you purchase or deploy the site.

Common solutions to help you overcome balancing a site including using the “float” attribute and centering text or objects. If you want to achieve a symmetrical look be careful not to just center all elements. You will end up with a boring or flat design that they are not eye-catching and look extremely amateurish. If you are attempting to create an asymmetrical design then remember that it’s into just about piling everything onto one side, you must still create a feel of balance despite the fact your site is not symmetrical. You can do this either by placing smaller items opposite large items or even by pitting images against text or solid, dark colors against transparent or light objects.

Rhythm is sometimes called repetition and is a vital part of constructing a website as it helps your website flow between pages. It gives your visitors an easier and more fulfilling browsing experience as the brain will recognize the repetition in the template and focus on the new parts of a page. This is very important as if you keep disorientating the visitor they will quickly become fatigued and are likely to leave the site. Moreover, if your have successfully associated the website appearance with a brand then marketing have a whole new area to explore. It also means a redesign will have a big impact on the site in the future, a service that will likely swing back round to you if you did a good job in the first place.

How to choose a Good Domain Name

The domains are registered regularly at a record level, new domain expansion and innovative thinking still offer thousands of brilliant choices. However while looking for a desired name it is important to consider the purpose of a domain name first and it should be shorter and memorable that enable your visitor’s to reach your website easily.

Consider following points before registering a domain name;

Short & memorable: – People don’t remember longer domain name easily, the shorter your domain, name, it would be easy to remember and also it minimize the chances of typographical mistake while your users typing it to reach your website. Also consider a domain name which has marketability so that you can brand them easily.

Momentous – A short domain is not worth without connotation, like if you go for it would be not easy to type or remember. Select a domain that narrates and reflects your website in their domain name so that people can understand and remember them easily such as, in this case.

Apparent & Concise –Clear & precision are vital factors when choosing a domain name, it should sounds well and should be effectively communicated over the phone.

Exposure: In order to take full advantage of your sites exposure, consider to include matching keywords in your domain unless you’re going to consider a very short, clear and meaningful domain name. Even two words that which can best describe your web site are good to go with, however avoid using dashes, underscores and numbers into them. It would be best if you perceive both the human and search engine while deciding a domain name to buy.

Best Domain Extension: Select best domain extension like .com is still the best choice and similarly .net could be the best second desired choice although you may also consider country specific tld like .us/, eu/.asia in case if you have planned to target a country or region like for example if you’re developing a site to target UK country specific you should go for or

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