AKKHOR SOFT blog

Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources. AdSense delivers relevant ads that are targeted to the content people find on your site.

In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.

Every junior adsense publisher will search for the answers to above questions. It is natural because of their poor earnings from adsense. We have to follow the great tips to increase our earnings. I have discussed the valuable tips to increase the adsense revenue. So apply them for your site or blog and generate more money from your website or blog.

Now it’s time to show you some tips and tricks that will optimize your AdSense ads.

Find your best keywords:
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

Improve your keywords:
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.

Keep your website focused on a theme :
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don’t forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

Write a new page every day:
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

Choose the right AdSense format correctly:
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three
AdSense formats are:

1. 336×280 large rectangle
2. 300×250 medium rectangle
3. 160×600 wide skyscraper

Another successful format is the 468×15 horizontal ad links, that can be placed under your navigation bar.

:: AdSense Tip #6: Color tips
:: AdSense Tip #7: Position tips
:: AdSense Tip #8: Increase the number of ads
:: AdSense Tip #9: Preview Google ads
:: AdSense Tip #10: What not to do

Plus: official Google AdSense tips is inportent.
:: AdSense Tip #1: Your keywords are important
:: AdSense Tip #2: Improve your keywords
:: AdSense Tip #3: Keep your website focused on a theme
:: AdSense Tip #4: Write a new page every day
:: AdSense Tip #5: Choose the right AdSense format

The next AdSense tips will show you the importance of positioning the ads and how to increase your revenue by adding multiple AdSense units.

Color tips:
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Create a custom AdSense palette:

> border color = background color of your web site
> background color = background color of your web site
> link color = blue, color of your links
> url color = black, #999999
> text color = black, #333333, color of your main content

You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

Position tips :
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.

Increase the number of ads, but not too much :
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they’re interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they’ll be able to specify that they’re interested in that specific topic and get a lot more options and variety on the ads that might appear.

AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won’t lose your visitors.

Preview Google ads :
You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.

There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target=”_top”). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.

What to avoid :
:: Don’t click on your own ads
:: Don’t ask others to click on your Google ads
:: Don’t manually change AdSense code
:: Don’t place Google ads on sites that include prohibited content (e.g.: adult sites)
:: Don’t employ cloaking, hidden text or farm links
:: Don’t use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

Show images above or next to your ads :
Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don’t show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

Use section targeting :
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.

<!– google_ad_section_start –>
Content you want to emphasize.
<!– google_ad_section_end –>

If you want some content to be ignored, use

<!– google_ad_section_start(weight=ignore) –>

Alternate the colors of your ads :
AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];

Your Google ads should be visible :
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

Best Use of AdSense channels :
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.

Finally in Short the The Golden tips are:
:: Select a top paying keyword to design the website.You have to select the keyword in such a way that it is related to your sites data.
:: Use your top paying keyword in the Heading of your site and in the text.
:: Choose the keyword rich text to attract good ads on your page.
:: Optimize your website with different Adsense Optimization techniques that are available on net.
:: Use Google’s Custom Channels for each of the ad units on your site
:: Optimize each page for adsense
:: Use the full allowance of ads available to you on each page
:: Maximize your success with other google products like downloading firefox with google tool bar etc…..
:: Submit articles to different free article sites .with this u get many back links
:: Start exchanging Links with Other Webmasters
:: Add a blog to your site and ping weblogs.com
:: Submit your blog address to different blog search sites and directories
:: Start creating RSS feeds for your site and submit the feed URLs to the major RSS feed directories online.
:: Become an active commenter and get back links from different blogs follow other SEO Techniques to get more traffic
:: Submit your site or blog to different search engines.They crawl your site and index them to search engines.

Spam your pages with keywords
When it comes to search engine ranking, ’spamming’ is trying to fool the search engine into ranking your site higher. Key words are crucial to your search engine rankings but it’s equally crucial that you don’t go overboard with your keywords or you risk being penalised. Your keywords should relate directly to the content of your webpage. Don’t gratuitiously list keywords one after the other (except in your keyword meta-tag). Instead, they should be integrated into your body text as naturally as possible.

Repeat the same keywords repeatedly
While it used to be common practice to load your meta-tags (and visible copy) with the same crucial keywords repeatedly, websites are now being penalised or removed from search engines for this practice. Don’t repeat a word in your meta-tags more than half a dozen times.

Similarly, don’t use the same title in more than one page. I know I often do this by accident by forgetting to change the title for each new page. This means you don’t need to repeat the business or website name in every subpage’s title. Effectively, what you’re telling the search bots is the content on all your pages is the same. Less pages on your site will get indexed and hence less traffic.

Don’t duplicate any pages on your website – search engines view this as spam. Also don’t repeat tags in your HTML. For example, using the TITLE tag more than once.

Repeatedly submit your page
Theoretically, you shouldn’t even need to submit your site to search engines. If you have other websites linking to you (which should be a priority in your online marketing), eventually a search engine’s spider should follow that link to your website and index your pages. It can speed up the submission process if you manually submit your site (and who wants to wait?) But be patient – search engines have cycles where they crawl the web, indexing new sites. Don’t resubmit your URL if it isn’t appearing immediately – it can take up to 2 months for your site to get listed (submit-it.com have a table of the estimated listing time for the major search engines). If you submit your site more than once within 24 hours, you may be penalised.

Dynamic URLs
Many search engines won’t index dynamic URLs. These are webpages (usually database driven) with %, &, Session ID’s in the URL. For example, http://www.akkhorsoft.net/categories.php?category=Computing&parent_id=877 If you are using database driven pages where you need to pass parameters through the URL, use mod_rewrite or some other URL rewriting technique to convert all your URLs to a search engine friendlier version.

Use frames
There are many reasons not to use frames, attractiveness and functionality not being the least. However, just the fact that search engines have trouble indexing framed websites is enough reason for me to give them a wide berth. Google explains their own troubles with frames in their page explaining why your site isn’t listed.

Make your text invisible
An old-hat technique to trick search engines was to hide paragraphs worth of keywords by making the text the same colour as the background. Nowadays this can also be achieved with layers by hiding text behind pictures or other objects. Search engines have wised up to this trick and if they find invisible text, may penalize or black-list your site. Don’t risk it – even accidental invisible text can burn you.

Use a splash screen for your homepage
A splash screen (also called doorway page, bridge page, etc) is a ‘welcome’ page visitors are forced to view (usually animated) before taken to the ‘real’ website. Two good reasons not to use them: firstly, many users (including myself) are frustrated by these time wasters which serve little practical purpose. Secondly, many search engines visiting your homepage won’t go further, resulting in none of your webpages being listed. But if you really, really want one, at least include a ’skip introduction’ link (it’ll be the most clicked link on your website).

Use graphic intensive design
A latest trend in web design has been the use of text links in navigation rather than graphics. Two good reasons to opt for text links over graphic links is they load quicker and search engines are more likely to follow the links to other pages in your site (and index them). Using keywords in your text links doesn’t hurt either – both for the page with the link and to improve the ‘relevancy’ of the page being linked to. But if you do have to use graphics in your design, at least insert a couple of keywords in the ALT tag used to describe the images.

One way Google determine’s a web page’s ranking is by it’s PageRank, a number between 0 to 10 based on how many websites are linking to you (and how important they are). You can find out your webpage’s PageRank at googleranker.com or my preferred method -installing the Google toolbar in your browser. As well as give you the PageRank of the webpage you’re currently visiting, it also blocks popups and allows you to search directly from the toolbar.